Research and Marketing Officer

We are looking for a Research and Marketing Officer to support the growth and competitiveness of our transportation business through market research, customer insights, digital marketing, data analysis, and effective marketing initiatives.

The successful candidate will conduct research on transportation markets, customer preferences, competitors, pricing, and emerging trends while supporting the development and execution of marketing campaigns across digital and traditional channels.

Strong digital skills are highly recommended for this position. The ideal candidate should be comfortable using digital marketing platforms, social media, online research tools, analytics platforms, spreadsheets, and other technology to collect, analyze, and present information that supports business decisions.

• Conduct market research to identify customer needs, transportation trends, market opportunities, and emerging business segments.
• Research competitors, including their services, pricing, routes, promotions, customer experience, and digital presence.
• Collect, organize, and analyze market and customer data to support business and marketing decisions.
• Prepare regular market research reports, competitor analyses, customer insights, and marketing performance reports.
• Monitor developments in Tanzania's transportation industry and identify potential opportunities and risks.
• Support the development and implementation of marketing strategies and campaigns.
• Develop and coordinate digital marketing activities across social media, websites, email, online advertising, and other digital channels.
• Create and coordinate engaging marketing content, including social media posts, promotional materials, newsletters, presentations, and website content.
• Manage and maintain the company's social media presence and assist with improving online engagement and brand visibility.
• Monitor social media performance and use analytics to identify content and campaign trends.
• Support online advertising campaigns and monitor key performance indicators such as reach, engagement, leads, conversions, and customer acquisition.
• Conduct customer surveys, interviews, feedback exercises, and other research activities to understand customer satisfaction and expectations.
• Maintain and update customer, competitor, market, and marketing databases.
• Use spreadsheets and digital tools to analyze research findings and prepare management reports.
• Assist in developing marketing materials for transportation services, routes, packages, promotions, and corporate partnerships.
• Work with internal teams to gather information required for marketing campaigns and customer communications.
• Support promotional activities, events, partnerships, and other initiatives designed to increase customer acquisition and retention.
• Monitor customer feedback across digital platforms and assist in identifying areas for service improvement.
• Conduct online research to identify potential corporate clients, partners, agents, institutions, and other business opportunities.
• Support lead generation and business development activities using digital channels.
• Track marketing activities, budgets, leads, and campaign results.
• Assist in maintaining accurate information across the company's website, social media platforms, business directories, and other online channels.
• Identify opportunities to improve the company's digital customer experience and online visibility.
• Perform other research and marketing duties assigned by management.

Digital Marketing Responsibilities

The Research and Marketing Officer will be expected to actively use digital tools to support the company's marketing objectives, including:

• Social media management and content scheduling.
• Digital campaign planning and execution.
• Website content management.
• Search engine optimization (SEO) basics.
• Online customer research and competitor monitoring.
• Google Analytics or similar analytics platforms.
• Google Business Profile and online listings.
• Email marketing and customer communication tools.
• Digital advertising platforms such as Meta Ads and Google Ads.
• Canva or similar graphic design platforms for marketing materials.
• Microsoft Excel / Google Sheets for research and marketing analysis.
• Customer Relationship Management (CRM) systems.
• Online survey and data-collection tools.

Research Responsibilities

• Design and conduct basic market and customer research.
• Develop questionnaires and online surveys.
• Collect and organize primary and secondary research data.
• Analyze customer feedback and market trends.
• Conduct competitor benchmarking.
• Research transportation routes, customer segments, pricing, and service demand.
• Identify potential new markets and customer segments.
• Prepare research findings in clear reports and presentations.
• Translate research findings into practical recommendations for marketing and business teams.

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Research, Communications, Transport Management, or a related field.
• At least 1–3 years of experience in marketing, market research, business development, customer research, or a related role is preferred.
• Experience in the transportation, logistics, mobility, travel, tourism, or service industry is an added advantage.
• Strong digital marketing skills are highly recommended.
• Good knowledge of social media platforms and digital marketing practices.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint, or Google Workspace.
• Experience using analytics, CRM, survey, content management, or marketing platforms is an advantage.
• Ability to conduct online and field-based research.
• Strong written and verbal communication skills in English and Kiswahili.
• Ability to analyze information and present findings clearly.

Preferred Digital Skills

Candidates with experience in any of the following will have an added advantage:

• Meta Business Suite / Meta Ads
• Google Ads
• Google Analytics
• Google Business Profile
• SEO and keyword research
• Canva
• WordPress or other CMS platforms
• Excel / Google Sheets
• CRM platforms
• Email marketing platforms
• Social media management tools
• Online survey platforms
• Basic data visualization and reporting
• Basic graphic design and content creation
• Basic website management
• Key Skills and Competencies
• Market research and analytical thinking
• Digital marketing
• Data collection and analysis
• Content development
• Social media management
• Customer research and engagement
• Competitor analysis
• Business intelligence and reporting
• Communication and presentation
• Attention to detail
• Creativity and problem-solving
• Project coordination
• Ability to work independently and within a team
• Strong organizational and time-management skills

Key Performance Indicators (KPIs)

Performance may be assessed based on

• Quality and timeliness of market research reports.
• Number and quality of market/customer insights generated.
• Digital marketing reach and engagement.
• Qualified leads generated through marketing activities.
• Website and social media growth.
• Marketing campaign performance.
• Customer feedback and research completion.
• Accuracy and usefulness of market and competitor data.
• Contribution to customer acquisition and retention initiatives.