Research and Marketing Officer

We are looking for a Research and Marketing Officer to support the growth and visibility of our lifelong learning and professional development initiatives.

The successful candidate will be responsible for conducting market and audience research, identifying professional development and employment trends, developing evidence-based content, supporting digital marketing campaigns, and helping the organization understand the changing needs of professionals, students, graduates, employers, and learning institutions.

This role is ideal for a curious, analytical and creative professional who can turn research and market information into practical insights, engaging content, partnerships and marketing initiatives that support professional growth.

The Research and Marketing Officer will also contribute to strengthening our digital presence through SEO, social media, career and learning content, campaigns, newsletters and audience engagement.

Our organization promotes lifelong learning and continuous professional growth, helping individuals develop relevant knowledge, skills and experiences throughout their careers.

The Research and Marketing Officer will play an important role in connecting our programs and digital platforms with the people and organizations we serve.

You will research the professional development market, understand audience needs, monitor industry trends and competitor activities, and translate findings into marketing strategies and useful learning content.

The role will also support the development of content around areas such as career development, employability, internships, professional skills, lifelong learning and workplace readiness.

The ideal candidate should be comfortable working with both data and people. You should be able to conduct research, analyze information, write clearly, manage digital channels and contribute ideas for campaigns and partnerships.

Because our digital platform is intended to connect people with field attachment, internship, volunteer and employment opportunities, the role will also support research and content initiatives that improve the quality, relevance and visibility of these opportunities.

Research and Market Intelligence

• Conduct research on lifelong learning, professional development, employability and workforce trends in Tanzania and East Africa.
• Research the needs, interests and challenges of students, graduates, professionals, employers and learning institutions.
• Monitor industry trends, competitor activities, emerging opportunities and changes in the employment market.
• Collect and analyze market, audience and campaign data to support decision-making.
• Conduct surveys, interviews, focus groups and other forms of primary research where appropriate.
• Prepare research reports, briefs, presentations and recommendations for management.
• Identify new market opportunities, potential partnerships and areas for program development.
• Maintain organized research databases and records.

Marketing and Communications

• Develop and implement marketing activities that increase awareness, engagement and participation.
• Support digital marketing campaigns across social media, email, websites and other relevant channels.
• Develop content calendars and coordinate the timely publication of marketing and educational content.
• Write and edit articles, career guides, newsletters, social media posts, website content and promotional materials.
• Develop content that supports SEO and increases organic visibility.
• Research relevant keywords, topics and audience search behavior.
• Support the development of career and learning guides covering topics relevant to Tanzanian professionals and jobseekers.
• Monitor marketing performance and recommend improvements based on results.
• Support brand consistency across digital and offline communication channels.

Content and Audience Development

• Create practical and engaging content around lifelong learning, career development and professional growth.
• Identify frequently asked questions and challenges faced by the organization's target audiences and turn them into useful content.
• Work with internal teams to convert research findings into articles, guides, campaigns and learning resources.
• Develop region-specific and sector-specific content where relevant.
• Support the organization's thought-leadership activities and public communication.
• Identify stories, testimonials, success cases and professional insights that can strengthen audience engagement.

Partnerships and Growth

• Research potential employers, institutions, professional bodies, training organizations and strategic partners.
• Support outreach and relationship-building activities with relevant stakeholders.
• Assist in developing partnership proposals, presentations and marketing materials.
• Identify opportunities for events, webinars, workshops, campaigns and professional learning initiatives.
• Support initiatives designed to increase user acquisition, engagement and retention.

Reporting and Performance

• Track marketing and research KPIs and prepare regular reports.
• Monitor website traffic, social media engagement, content performance and campaign results.
• Use data to identify what is working and recommend practical improvements.
• Maintain accurate records of campaigns, research activities, contacts and partnerships.
• Present findings and recommendations clearly to management.

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, Research, Social Sciences, Statistics or a related field.
• At least 2 years of experience in marketing, market research, communications, business development, digital marketing or a related role.
• Strong research, analytical and report-writing skills.
• Good understanding of digital marketing and social media platforms.
• Experience developing written and digital content.
• Basic understanding of SEO, Google Analytics or similar digital analytics tools is an advantage.
• Strong Microsoft Office/Google Workspace skills, particularly Word/Docs, Excel/Sheets and PowerPoint/Slides.
• Ability to collect, organize, interpret and present data.
• Excellent written and spoken English.
• Working knowledge of Kiswahili is highly desirable.
• Strong communication and interpersonal skills.
• Ability to work independently while collaborating effectively with a team.
• Strong attention to detail and ability to meet deadlines.
• Demonstrated interest in lifelong learning, professional development, employability and workforce development.
• Ability to work in a fast-paced, technology-driven environment.

The following would be an added advantage

• Experience with SEO and content marketing.
• Experience with social media management and digital campaigns.
• Experience using Canva or similar content-design tools.
• Experience with Google Analytics/Search Console or other analytics platforms.
• Knowledge of CRM, marketing automation or email marketing platforms.
• Experience conducting surveys or using research/data collection tools.
• Experience working with education, recruitment, career development, training or professional development organizations.
• Understanding of the Tanzanian employment and skills-development landscape.