Sales and Marketing Officer

We are looking for a proactive and results-oriented Sales and Marketing Officer to drive customer acquisition, promote our recruitment platform, and support the growth of our employer and jobseeker user base.

The successful candidate will be responsible for identifying potential clients, promoting recruitment solutions, managing sales leads, developing marketing campaigns, and building relationships with employers, HR professionals, recruitment agencies, and other organizations.
Strong digital skills and awareness of Applicant Tracking Systems (ATS) are highly recommended. The ideal candidate should understand how technology is transforming recruitment and be comfortable demonstrating digital recruitment solutions to prospective clients.

We are looking for a proactive and results-oriented Sales and Marketing Officer to drive customer acquisition, promote our recruitment platform, and support the growth of our employer and jobseeker user base.

The successful candidate will be responsible for identifying potential clients, promoting recruitment solutions, managing sales leads, developing marketing campaigns, and building relationships with employers, HR professionals, recruitment agencies, and other organizations.
Strong digital skills and awareness of Applicant Tracking Systems (ATS) are highly recommended. The ideal candidate should understand how technology is transforming recruitment and be comfortable demonstrating digital recruitment solutions to prospective clients.

Sales & Business Development

• Identify and develop new business opportunities for the recruitment platform.
• Research and identify potential employers, HR departments, recruitment agencies, NGOs, SMEs, and corporate organizations.
• Generate leads through online research, networking, referrals, cold outreach, social media, email campaigns, and other channels.
• Contact prospective clients to introduce the platform and understand their recruitment needs.
• Conduct product presentations and demonstrations for prospective clients.
• Explain the platform's features, benefits, pricing, and value proposition to potential customers.
• Follow up with prospects throughout the sales cycle and maintain accurate records of interactions.
• Prepare quotations, proposals, presentations, and other sales materials.
• Negotiate with prospective clients within approved pricing and business guidelines.
• Support the conversion of qualified leads into paying customers.
• Maintain strong relationships with existing clients and identify opportunities for upselling or cross-selling.
• Meet agreed sales, lead-generation, and customer-acquisition targets.

Recruitment Technology & ATS

• Develop a practical understanding of Applicant Tracking Systems (ATS) and modern recruitment workflows.
• Demonstrate how the recruitment platform can help employers manage vacancies, applications, candidates, shortlisting, interviews, and recruitment processes.
• Explain the benefits of centralized candidate management and digital recruitment workflows.
• Understand basic concepts such as candidate databases, job posting, CV parsing, candidate screening, application tracking, recruitment pipelines, interview scheduling, and recruitment analytics.
• Communicate the benefits of ATS technology to HR managers, recruiters, and business owners.
• Gather customer feedback on recruitment technology and communicate product improvement opportunities to the relevant internal teams.
• Monitor developments in recruitment technology and identify opportunities for improving the platform's market positioning.

Digital Marketing

• Support the development and implementation of digital marketing strategies to increase platform awareness and user acquisition.
• Manage and contribute to the company's social media presence.
• Develop engaging content for LinkedIn, Instagram, Facebook, TikTok, X, websites, email, and other relevant channels.
• Create promotional content highlighting recruitment solutions, employer services, vacancies, career opportunities, and platform features.
• Assist with digital advertising campaigns and monitor campaign performance.
• Conduct keyword and competitor research to identify opportunities for improving online visibility.
• Support basic Search Engine Optimization (SEO) activities.
• Monitor website traffic, engagement, leads, conversions, and other digital marketing metrics.
• Maintain and update business information across relevant online platforms and directories.
• Support email marketing and targeted communication campaigns.
• Use digital tools to identify and engage potential B2B customers.

Content & Brand Promotion

• Develop marketing materials including presentations, brochures, social media graphics, promotional messages, and email campaigns.
• Work with internal teams to develop content that communicates the platform's value to employers and jobseekers.
• Promote platform success stories, recruitment insights, employer solutions, and career-related content.
• Assist in organizing webinars, employer demonstrations, career events, recruitment campaigns, and other promotional activities.
• Ensure marketing communication is professional, consistent, and aligned with the company's brand.

Market & Competitor Research

• Conduct research on Tanzania's recruitment and employment technology market.
• Monitor competitors, recruitment platforms, job boards, ATS providers, and HR technology companies.
• Research employer recruitment challenges and changing hiring practices.
• Identify new customer segments and potential business opportunities.
• Gather customer feedback and market intelligence to support product and marketing decisions.
• Prepare regular reports on market trends, competitor activities, sales opportunities, and customer needs.

Customer Relationship Management

• Maintain accurate customer and prospect information in the company's CRM or sales database.
• Track leads from initial contact through conversion.
• Schedule follow-ups and ensure prospects receive timely responses.
• Maintain records of meetings, calls, emails, demonstrations, proposals, and sales outcomes.
• Monitor customer satisfaction and identify opportunities for improving customer retention.
• Work with customer support and technical teams to resolve client issues where necessary.

Sales Reporting

• Prepare weekly and monthly sales and marketing reports.
• Track key sales metrics including leads generated, meetings conducted, demonstrations, proposals, conversions, and revenue.
• Analyze sales performance and identify areas requiring improvement.
• Maintain accurate sales forecasts and pipeline information.
• Provide management with market feedback and recommendations based on customer interactions.

• Bachelor's degree or Diploma in Marketing, Business Administration, Sales, Communications, Human Resources, Information Technology, or a related field.
• 1–3 years of experience in sales, marketing, business development, recruitment services, SaaS, technology sales, or a related role is preferred.
• Experience selling B2B services, software, SaaS, HR technology, recruitment services, or digital products is an advantage.
• Strong interest in technology and digital business solutions.
• Basic understanding of recruitment processes and HR operations.
• Awareness of Applicant Tracking Systems (ATS) is highly recommended.
• Strong digital literacy and ability to learn new software platforms quickly.
• Experience using CRM or sales-management systems is an advantage.