Research and Marketing Volunteer

We are looking for a motivated and proactive Research and Marketing Volunteer to support research, marketing, sales, audience engagement, and business-growth activities within a lifelong-learning initiative focused on professional growth.

The volunteer will help identify potential customers and partners, promote programs and services, conduct market research, create marketing content, and support activities designed to increase awareness, engagement, and participation.

This role is ideal for someone who is outgoing, persuasive, curious, creative, and willing to take initiative. The successful candidate should be comfortable communicating with people, conducting research, promoting services, and contributing ideas that can help expand the initiative's reach.

The Research and Marketing Volunteer will support day-to-day activities related to market research, sales, marketing, customer engagement, and audience development.

The role combines analytical and commercial responsibilities. You will be expected not only to research and prepare information but also to use your findings to identify opportunities, reach potential customers, promote relevant services, and support growth.

The ideal volunteer should have an interest in marketing, sales, research, professional development, education, lifelong learning, or business growth.

This is a hands-on opportunity to gain practical experience while contributing to an initiative that supports professionals in developing their skills, knowledge, careers, and long-term professional growth.

• Identify potential customers, professionals, organizations, institutions, and partners.
• Support outreach to potential customers through appropriate communication channels.
• Introduce and explain available programs, services, and opportunities to prospective customers.
• Follow up with leads and maintain records of communication.
• Assist in converting interested prospects into participants, customers, or partners.
• Identify new sales and business-development opportunities.
• Build and maintain positive relationships with prospective and existing customers.
• Collect feedback from customers and communicate their needs to the relevant team.
• Support achievement of agreed sales, outreach, or engagement targets.
• Assist with planning and implementing marketing campaigns.
• Promote lifelong-learning and professional-development opportunities to relevant audiences.
• Create and distribute social media and other digital marketing content.
• Assist with preparing promotional messages, posters, articles, announcements, and other marketing materials.
• Identify suitable platforms and channels for reaching target audiences.
• Support social media engagement and community development.
• Monitor audience responses to marketing activities.
• Suggest new marketing ideas and campaigns based on audience behavior and market trends.
• Help maintain consistent and professional communication across marketing channels.
• Conduct research on target audiences, industries, professional-development needs, and market trends.
• Research potential customers, employers, institutions, partners, and professional networks.
• Monitor competitors and similar initiatives.
• Collect and organize information from online and offline sources.
• Conduct basic surveys, interviews, and other forms of audience research when required.
• Identify gaps, challenges, and opportunities within the target market.
• Prepare simple research summaries and reports.
• Use research findings to suggest improvements to marketing, sales, and audience-engagement activities.
• Research and suggest relevant topics for marketing and educational content.
• Assist in writing social media posts, articles, newsletters, and promotional materials.
• Help communicate information in a clear, professional, and audience-friendly manner.
• Support development of content that encourages professionals to participate in lifelong learning.
• Monitor questions, comments, and feedback from the audience.
• Maintain records of sales leads, outreach activities, marketing activities, and research findings.
• Prepare regular activity reports for the supervisor.
• Track responses and results from marketing and sales activities.
• Participate in meetings and provide updates on assigned activities.
• Work collaboratively with other volunteers and team members.
• Perform other reasonable research, marketing, sales, and outreach tasks as assigned.

• Currently pursuing or recently completed a Diploma, Bachelor's degree, or equivalent qualification in Marketing, Business Administration, Communications, Economics, Research, Public Relations, Social Sciences, or a related field.
• Strong interest in sales, marketing, research, and professional development.
• Good communication and interpersonal skills.
• Comfortable approaching and communicating with new people.
• Ability to persuade and explain products, services, or opportunities clearly.
• Ability to conduct effective online research.
• Basic understanding of digital marketing and social media.
• Good written and verbal English communication skills.
• Basic computer skills and familiarity with Microsoft Office or Google Workspace.
• Good organization and time-management skills.
• Ability to work independently and as part of a team.
• Willingness to learn and take initiative.
• Professional attitude, reliability, and integrity.

The following will be an advantage

• Previous experience in sales, marketing, customer service, or business development.
• Experience managing social media platforms.
• Experience creating digital content.
• Knowledge of Canva or similar design tools.
• Basic knowledge of SEO or digital marketing analytics.
• Experience conducting surveys, interviews, or market research.
• Experience working with professionals, students, organizations, or communities.
• Demonstrated ability to achieve outreach, sales, or engagement results.